you don't want better.

Most people who say they want to change are lying to themselves.

They don't actually want better.

They want familiar-but-slightly-improved.

They want their current life with 10% more money, 10% less stress, and maybe a slightly better job title.

But real change? The kind that transforms your life?
That's terrifying.

I see this all the time in consulting models. Companies hire expensive advisors, nod along to ‘radical’ suggestions, then water everything down until it's barely different from what they were already doing.

Why? Because truly better = deeply unfamiliar.

And unfamiliar feels dangerous to our lizard brains.

Think about it. When was the last time you actually changed something fundamental about your life? Not tweaked, not adjusted, but completely transformed?

It's rare. Because transformation requires stepping into the unknown.

It means admitting that your current way of doing things might be fundamentally wrong. That's a special kind of psychological warfare most people aren't ready for.

So many talented people sabotage their own growth because the discomfort of change feels worse than the pain of staying stuck.

(This is probably you.)

They'd rather be comfortably miserable than uncomfortably better.

The same pattern plays out everywhere:

• Entrepreneurs who keep their businesses small because scaling means learning new skills

• Employees who stay in toxic jobs because job hunting feels scarier

• Writers who never publish because rejection is worse than obscurity

• Relationships that stay broken because honest conversations feel too raw

It took hitting a wall (a real, painful wall) to realize that my fear of discomfort was costing me everything I claimed to want.

This is what most personal development content gets wrong.

They sell you on the dream of transformation without acknowledging the terror of it.

They show you the highlight reel without showing you the infinite moments of doubt, confusion, and straight-up panic that come with real change.

But that terror? That discomfort? It's not a warning sign. It's a hint. A compass.

When something feels scary enough to make you want to run away, that's usually exactly where you need to go.

The people who actually transform their lives aren't braver than everyone else.
They're just more willing to feel awful for a while.

They've learned to trust that the discomfort is temporary, but the growth is permanent.

We're masters at creating elaborate stories about why we "can't" change.

But usually it boils down to this: we're choosing familiar pain over unfamiliar possibility.

If you want something radically better, you have to be willing to feel radically uncomfortable.

You have to be willing to suck at things.

To look stupid. To admit you don't know what you're doing.

You have to be willing to break your own heart by accepting that your current approach isn't working.

Most people aren't willing to do this. They'll read self-help books, attend seminars, hire coaches - but they'll resist ANYTHING that actually challenges their fundamental patterns.

They want the result without the revolution.

But life doesn't work that way.

Real transformation demands we walk through fire. It demands we become temporary strangers to ourselves.

Do you actually want better?

Or do you just want familiar with a fresh coat of paint?

Your answer will tell you everything about what's possible.

Godspeed ⚡️