when, not if.

I don’t think success is a lottery ticket.

It's not some cosmic roll of the dice where you might get lucky if the universe feels generous.

I've noticed something peculiar about how different people approach their goals. Most treat success like a question mark – "if I make it," "if things work out," "if I'm good enough."

But that's a loser's mindset.

The moment you frame success as an "if", you've already planted the seeds of doubt.

You've given your brain permission to fail.
You've created a mental escape hatch that whispers, "it's okay if this doesn't work out."

The most successful people I've encountered don't operate on "if" – they operate on "when."

If there’s anything absolute about my journey, it’s the fact that I’ve never thought that I wouldn’t be able to achieve the things I set out to do, and more.

It’s always been a question of “How much longer until…”.

There's an ancient Stoic principle that speaks to this.

I learned this lesson the hard way.

Years ago, I caught myself using "if" language about my goals:

"If I build this business," "If I make that connection," "If I figure this out."

And you know what? Those goals stayed dreams longer than they needed to.

The shift happened when I started treating success as inevitable.

"When I close this deal." "When we hit our targets." "When we scale this solution."

It's not blind optimism.
It's not manifestation mumbo-jumbo.

It's a fundamental rewiring of how you view the relationship between effort and outcome.

Think about it like this: When you're driving to a specific destination, you don't say "if I get there."

You say "when I arrive."

You might hit traffic. You might need to take detours. You might have to stop for gas.
But barring a catastrophic event, you're getting there.

That’s how you need to view your goals.

The "when" mindset does something powerful to your psychology. It removes the option of failure from your mental equation. It transforms obstacles from potential deal-breakers into mere speed bumps.

This mindset shift changes how you handle setbacks too.

When you operate on "when," delays don't demoralize you. They're just data points helping you adjust your timeline.

You stop asking "Will this work?" 
You start asking, "What needs to happen to make this work?"

The question transforms from "Can I?" to "How will I?"

Let me ask you this:

What would you pursue if you knew – really knew – that success was just a matter of time and persistence?

What dreams have you shelved because you got caught up in the "if" instead of focusing on the "when"? 🤷‍♂️

Something to think about.

I don’t think success is actually about talent, luck, or even timing.

It's about psychological inevitability. It's about making the achievement of your goals so certain in your mind that the only variable left is time.

The world will throw enough doubt your way.
You don't need to add to it by questioning if you'll make it.

Your future self is already out there, having figured it out. You just haven't met them yet.

The only thing standing between who you are and who you're becoming is time, effort, and the belief that getting there is inevitable.

Remove "if" from your success vocabulary. Replace it with "when."

And watch how your entire approach to challenges transforms.

Because success isn't a matter of if.

It's just a matter of when.

Godspeed. ⚡️